Canguru is a pregnancy monitoring application that combats risks during this delicate time.
Some of these risks include violence and medical abuse, household accidents, and unfounded beliefs that can cause complications during pregnancy.
And how does Canguru combat these risks? Through information, both from mother to mother and through healthcare professionals.
How to make a friendly first contact and maintain engagement during pregnancy until the postpartum period
“I want to have the details of what happens each week of the pregnancy, both for the mother and the baby…” – Elaine
“I miss having a direct chat with doctors.” – Ana
“People keep asking how many months pregnant you are all the time.” – Tatyane
“There should be a chart showing how many months correspond to how many weeks.” – Luciana
Personas and User Journey
In the ideation phase, through wireframes and information architecture, we built our first prototype that underwent a round of user testing.
With several new insights, theories confirmed or refuted, our prototype was refined until we reached a satisfactory final version.
