Connecting clinics and affordable doctors with financially vulnerable individuals. The product would later become an alternative to health insurance, contracted by employers and offered as a benefit to employees. In this presentation, I will discuss my role as a UX Designer in this process.
71% Brazilian population do not have health insurance
83% Brazilians value, desire, or fear losing the benefit
70% Employess consider health insurance a priority
Source: http://www.gov.com.br
70% of users in the city of Rio de Janeiro
413 Active users
24 Average monthly accesses
60% of seraches for clinics in the city of Rio de janeiro
Despite my desire to conduct research and user interviews, there were higher-priority tasks for the development team, and we agreed to tackle those first. My role was to design prototypes so that the team could start coding them, thereby saving time to carry out my research. This way, I would gain the time needed to conduct the research.
When integrating new clinics into the online scheduling service, we encountered four scenarios:
User reserach
Interviews
As I began the research, I understood that the user concentration was the result of a deal struck years ago with the owner of a supermarket chain called Super Rede. They offered our product as a benefit to their employees, paying a monthly fee at a discounted rate per user.
- 4 Interviews
- 3 Eployees
- 1 Owner
Important answers:
Employees:
“If it wasn’t a benefit, I wouldn’t subscribe.”
“It’s good for those who don’t have health insurance.”
Owner:
“I decided to offer the medical consultation service as a benefit because I believe that a healthy team is more productive. I want to provide something that goes beyond just work.”
Personas and User Journey
The research results led us to adopt a different approach to the product. Instead of focusing our campaigns on individual consumers, we shifted our focus to small and medium-sized businesses. We also redesigned the product to become a medical appointment credits app. The Health Wallet Doutor Já was born.
Wireframes and Features
Features
Deposit credits to be spent on medical appointments
Control benefits and activities
Bonuses and rewards
An app for the whole family
Allows you to schedule appointments
Get insights into your employees’ habits
Doutor Já Health wallet
The research results led us to adopt a different approach to the product. Instead of focusing our campaigns on individual consumers, we shifted our focus to small and medium-sized businesses. We also redesigned the product to become a medical appointment credits app. The Health Wallet Doutor Já was born.
