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DUX
DUX
DUX: Future Opportunities for Today's Challenges.
DUX: Future Opportunities for Today's Challenges.
DUX: Future Opportunities for Today's Challenges.
This project was developed as a team effort with the goal of creating the MVP (Minimum Viable Product) of the WeareDUX platform.
The platform brings together individuals seeking financial opportunities through games, surveys, and activations in advertising campaigns. It also attracts companies interested in engaging users with their products
This project was developed as a team effort with the goal of creating the MVP (Minimum Viable Product) of the WeareDUX platform.
The platform brings together individuals seeking financial opportunities through games, surveys, and activations in advertising campaigns. It also attracts companies interested in engaging users with their products
Personas
Personas
Personas
To ensure the platform effectively addressed the needs of both target audiences, I developed two distinct personas that guided the design and functionality of the project. These personas represent the key user groups: the player community and brands looking to enter the Brazilian crypto market.
User Journeys
User Journeys
User Journeys
To further refine the user experience, I mapped out two detailed user journeys—one for each persona. These journeys helped visualize the steps each user would take to achieve their goals, identify potential pain points, and ensure the platform provided a seamless and engaging experience for both the player community and brands.
Creation and Development Process
Creation and Development Process
Creation and Development Process
Once the stakeholder journeys were designed, it became clear that the greatest value for the user is to see the payment credited to their bank account, and for the company, it’s the expansion of their user base and awareness in LATAM.
Therefore, these would be the essential elements of our first version, in order to test stakeholder interest and analyze their experiences.
Plataform Screens
Plataform Screens
Plataform Screens
The solution involved a main landing page that served as the entry point, offering users the choice to explore two distinct paths: one tailored for brands and another for the player community. Each landing page was designed with its target audience in mind, ensuring clarity, engagement, and ease of navigation.
This project not only enhanced the company’s ability to connect with its audience but also demonstrated my ability to create intuitive, audience-specific designs within a unified ecosystem.
Main Landing Page
A clean, visually striking interface that introduces the platform and directs users to the appropriate section based on their needs.
Player Community Landing Page:
Designed to resonate with the community, emphasizing engagement, rewards, and exclusive benefits.
Brands Landing Page
Focused on showcasing the value proposition for brands, highlighting partnership opportunities, and providing clear calls to action.
Main Landing Page
A clean, visually striking interface that introduces the platform and directs users to the appropriate section based on their needs.
Player Community Landing Page:
Designed to resonate with the community, emphasizing engagement, rewards, and exclusive benefits.
Brands Landing Page
Focused on showcasing the value proposition for brands, highlighting partnership opportunities, and providing clear calls to action.
Main Landing Page
A clean, visually striking interface that introduces the platform and directs users to the appropriate section based on their needs.
Player Community Landing Page:
Designed to resonate with the community, emphasizing engagement, rewards, and exclusive benefits.
Brands Landing Page
Focused on showcasing the value proposition for brands, highlighting partnership opportunities, and providing clear calls to action.
Main Landing Page
A clean, visually striking interface that introduces the platform and directs users to the appropriate section based on their needs.
Player Community Landing Page:
Designed to resonate with the community, emphasizing engagement, rewards, and exclusive benefits.
Brands Landing Page
Focused on showcasing the value proposition for brands, highlighting partnership opportunities, and providing clear calls to action.
